FOXO aimed to simplify the process of insurability through artificial intelligence underwriting. The product's MVP launch created an estimated enterprise value of $369 million and an equity value of $563 million.
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Our team navigated complexities while crafting a low-code tool for user-friendly questionnaires and efficient data handling. Iterative testing culminated in a successful MVP launch, emphasizing the value of communication and user input.
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In this project for a nationwide grocery distributor, I drove collaboration and conversation facilitation to navigate uncertainties in a niche market. Our highly-desired invoice feature multiplied app downloads and user sessions.
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With only the name "Heat Hog" as a starting point, I worked closely with a copywriter to design the most exciting brand Pinnacle Climate Technology’s portfolio has ever seen.
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I was a Design Camp Committee member in 2022, focusing around their "Light the Fire Inside" website design.
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For two years, I joined an SDG design team to create visual concepts for the annual Open Source North Conference.
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I volunteered with a team to finalize primary & secondary archetypes to use as a foundation for an organization’s positioning and visual identity.
I was invited to participate in a panel hosted by SDG, giving my perspective around IWD's 2023 theme of "embrace equity".
I’ve had the honor of collaborating with dozens of brands, and these are just a select few. My experience is well-rounded: I have assisted corporations in complex design systems, conducted research for fast-paced startups, and evolved information architecture for non-profits. Some have been multi-year endeavors, others only short, snappy weeks.
"From her smart & respectful approach, to getting to know users and their needs at various engagements, to her kind and thoughtful way she supports her colleagues, she is a great service designer & UX strategist. I highly recommend her expertise and appreciate her thought leadership on our growing team."
